Hello Hello, I'm
George Percy[MCIM]
Human-Led. Data-Driven.
Marketing strategist for arts, culture and mission-led organisations.
People bring me in when the work matters, but the marketing isn’t quite delivering what it should.
Diagnostic audits & roadmaps // Major campaigns & projects // Ongoing senior marketing leadership
Clients
Services
People bring me in when the work matters, but the marketing isn’t quite delivering what it should.
audits & roadmaps
A focused review of your marketing, audience, offer, channels, measurement and priorities.
Major campaigns & projects
Some work needs more than advice. It needs someone to help shape the direction and lead the delivery.
Ongoing senior marketing leadership
When marketing needs a senior owner, I work alongside your organisation as an embedded marketing partner.
What do I do?
As a Marketing Strategist with 15+ years of experience, I support global entities and artists (with a speciality in classical music), such as Fujifilm, Alexandre Kantorow, Benjamin Bernheim, John Rutter and the Verbier Festival.
Through strategy, coaching, and campaigns, my work has generated over £1,000,000 in direct revenue and reaches millions of people annually.
My work combines strategy, coaching, and digital infrastructure, including paid media, CRM, and 1st-party data.
I also deliver high-value seminars, talks & workshops across the world in digital marketing for the arts (The Juilliard School, Royal College of Music, Classical:NEXT, City St. George's University, Middlesex University).
I run off a core philosophy:
Human-led. Data-driven.
Human-led
I start from the understanding that we are always dealing with people. By integrating personalisation, emotional intelligence, and behavioural science (applying frameworks like EAST: Easy, Attractive, Social, Timely), I ethically ‘nudge’ decision-making and build long-term loyalty rather than relying on a hard sell.
Data-driven
I reframe data as a conversation, and not just cold, hard numbers. Spending the time to figure out what is actually being said in the data, and implementing the 1st-party data architecture to see it. This leads to more data validated channels and a foundation for ‘Test and Learn’, structured experimentation.
The Neurodivergent Edge (Powered by Dyslexic Thinking)
I excel at building efficient and effective systems out of chaos. This neurodivergent advantage allows me to see patterns in complex systems that don't fit the standard e-commerce mould, which the digital world is mainly built for.
