Hello Hello, I'm
George Percy
Human-Led. Data-Driven.
I'm a Digital Strategist and Marketing Leader.
I stop international brands and world-class cultural institutions from losing revenue, results, and reputation in the digital realm.
I do this through sophisticated strategy, executive coaching, and high-impact campaigns.
Where art meets analytics, I find the growth.
What do I do?
As a Digital Strategist and Marketing Leader with 15+ years of experience, I support global entities and top-tier artists, from Fujifilm and Mondial to John Rutter and the Verbier Festival.
Through consulting, coaching, and high-impact campaigns, my work has generated over £1,000,000 in direct revenue and reaches millions of people annually.
I deliver high-value seminars, talks & workshops across the world in marketing (The Juilliard School, Royal College of Music, Classical:NEXT).
I bring a "CMO’s mindset" to the arts and heritage sectors, navigating the space between artistic integrity and commercial necessity.
I do this through one core philosophy:
Human-led. Data-driven.
Human-led
I start from the understanding that we are always dealing with people. By integrating personalisation, emotional intelligence, and behavioural science (applying frameworks like EAST: Easy, Attractive, Social, Timely), I ethically ‘nudge’ decision-making and build long-term loyalty rather than relying on a hard sell.
Data-driven
I reject the idea of data as cold, mechanical arrows. Instead, I treat it as a ‘conversation’ and the structural foundation for growth. By using 1st-party data architecture and probabilistic/contextual models rather than flawed "last-click" attribution, I ensure your investment is scaled only in successful, data-validated channels.
The Neurodivergent Edge (Powered by Dyslexic Thinking)
I excel at building efficient and effective systems out of chaos. This neurodivergent advantage allows me to see patterns in complex systems that don't fit the standard e-commerce mould.
Where others see noise, I see the architecture for growth.
EXPERTISE
George Percy - Digital Marketing Consultant
Digital Consultancy
Being an expert in Google and META advertising platforms along with TikTok, Twitter, LinkedIn and more, I established the go-to digital advertising and data service for classical music at WildKat, working with over 100 clients across the globe, generating £1,000,000 in revenue.
Social Media &
Content Creation
With my work reaching millions of people every year, I use my creative skills, to make video, audio and graphic content from start to finish. I develop quality content communicating your message from ideation to filming, editing, delivery and execution.
Coaching &
Leading Teams
Using my project management skills and training from John Lewis and the arts/music business, I have experience leading large teams (90+) and small (2-3).
I am flexible in getting the most out of different-sized teams and globally scaling them effectively.
