Hello Hello, I'm
George Percy
Human-Led. Data-Driven.
I'm a Digital Strategist and Marketer, with a particular focus on the Arts & Culture sector.
I stop international brands, world-class artists and cultural institutions from losing revenue, results, and reputation in the digital realm.
I do this through strategy, coaching, and high-impact campaigns.
Where art meets analytics, I find the growth.
What do I do?
As a Digital Strategist and Marketer with 15+ years of experience, I support global entities and artists (with a speciality in classical music), such as Fujifilm, Alexandre Kantorow, John Rutter and the Verbier Festival.
Through strategy, coaching, and high-impact digital campaigns, my work has generated over £1,000,000 in direct revenue and reaches millions of people annually.
This was done through a combination of tools, including digital advertising, social media, CRM/Newsletters, and 1st-party data infrastructure.
I also deliver high-value seminars, talks & workshops across the world in digital marketing for the arts (The Juilliard School, Royal College of Music, Classical:NEXT, City St. George's University, Middlesex University).
I run off a core philosophy:
Human-led. Data-driven.
Human-led
I start from the understanding that we are always dealing with people. By integrating personalisation, emotional intelligence, and behavioural science (applying frameworks like EAST: Easy, Attractive, Social, Timely), I ethically ‘nudge’ decision-making and build long-term loyalty rather than relying on a hard sell.
Data-driven
I reframe data as a conversation, and not just cold, hard numbers. Spending the time to figure out what is actually being said in the data, and implementing the 1st-party data architecture to see it. This leads to more data validated channels and a foundation for ‘Test and Learn’, structured experimentation.
The Neurodivergent Edge (Powered by Dyslexic Thinking)
I excel at building efficient and effective systems out of chaos. This neurodivergent advantage allows me to see patterns in complex systems that don't fit the standard e-commerce mould, which the digital world is mainly built for.
EXPERTISE
George Percy - Digital Marketing Consultant
Digital Consultancy
Being an expert in Google and META advertising platforms along with TikTok, Twitter, LinkedIn and more, I established the go-to digital advertising and data service for classical music at WildKat, working with over 100 clients across the globe, generating £1,000,000 in revenue.
Social Media &
Content Creation
With my work reaching millions of people every year, I use my creative skills, to make video, audio and graphic content from start to finish. I develop quality content communicating your message from ideation to filming, editing, delivery and execution.
Coaching &
Leading Teams
Using my project management skills and training from John Lewis and the arts/music business, I have experience leading large teams (90+) and small (2-3).
I am flexible in getting the most out of different-sized teams and globally scaling them effectively.
