Hello, I'm George Percy
... and I'm the Global Head of Digital
at WildKat creative agency in London, UK
... and I'm the Global Head of Digital
at WildKat creative agency in London, UK
I am an experienced marketing and communications leader with a proven ability to develop and implement effective data-led omnichannel marketing strategies that have supported international companies, institutions and artists for 13+ years.
I've also lectured or given workshops around the world, including institutions such as The Juilliard School, Classical: NEXT, Concours de Genève and many others.
This has been a massive ‘event horizon’ in the digital marketing world, of when it will happen, as a lot of the functionality of personalised advertising and remarketing relies on cookies. So what does this actually mean for digital marketing in the cultural sector?
Let’s unpack this shift.
Data: The New Gold / Unlocking the Power of Data
At last month’s Classical:NEXT George Percy, Head of Digital at WildKat, was part of the panel discussion Data: The New Gold.
He shares his conference experience and demystifies the world of data for the classical music sector...
“Of course I do, I log into Facebook with my email to manage it, and the page is under my name”.
We’ve worked with a number of people who don’t actually have ownership of their Facebook page.
Here are some steps to check:
As the Global Head of Digital at WildKat, I lead the digital wing of the company and oversee multiple marketing, social media, and digital advertising campaigns for worldwide niche clients. With more than 13 years of experience in marketing and communications, I have a proven track record of developing and executing effective omnichannel strategies that achieve high returns on ad spend, averaging 6.0.
I am passionate about using data-driven insights and cutting-edge technologies to create engaging and impactful campaigns that support the growth and success of businesses and artists in the creative sector. My expertise in Google and META advertising platforms, e-commerce, and data analytics has made me a recognised industry expert and a go-to consultant for classical music business strategy. I am committed to delivering excellence, collaboration, and innovation in everything I do.
Over the course of my career, I have led, scaled, and project-managed multidisciplinary teams of up to 90 people, who have executed and implemented effective modernisation techniques. I am passionate about using my expertise to lead teams in developing, growing and thriving in today's highly competitive landscape.
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